Runner Interview

Jane Fisher

Founder Imii

Your AI-powered pocket assistant that helps you settle in and feel at home, wherever you go.

Can you give a brief introduction about yourself?
First time founder, and I'm passionate about making the world a better place. And I found the technical sector to be best place to be to do that.
What inspired you to become an entrepreneur/startup founder?
I came to realise that if I really want to make a difference in the world, the best way to do it and ensure that I would make a difference was to build something on my own.
What problem does your startup aim to solve?
My startup aims to make the world more equal, global and welcoming, I believe that immigration is one of the ways to redistribute resources between high income and low income countries, and make the whole of humanity more tolerant, more friendly to each other. So that's why I decided to build an app in the spaceto help immigrants socially and economical integrate into their new life in their new country.
Can you describe your startup in a single sentence?
We are developing a system for immigrants to help them navigate their new life in their new country.
How did the idea for your startup come about?
Once again, when I realised that the startup I worked for before was not really making a difference in the world, and I was dreaming of something that would have a big impact and I was trying to figure out what I could do to make the world a better place through technology, I love healthcare, but I knew I wasn't the right person to innovate in that space. But I felt like my skills, my own experience fit really well to do this specific thing as my first business, at least we'll see how it goes.
What's the most unique aspect of your solution or business model?
I think the blend of technology with connecting all the dots, because it's very easy to develop technology in a way, that's no rocket science. But there is a difference between making technology and building a business that links up all the necessary bits and pieces. And I'm a born connector. I'm a third culture kid I am good at making people or getting people to like me to vote for me. So that's how by using all these bits together, I believe we can create a truly global solution.
What’s the most challenging aspect of building your startup?
There are two things to it, obviously, when you are pre funding we have to figure out a low cost, no cost solution. And the other thing is, my co founder is the product person. None of us are coders. So again, we have to figure out how to outsource it without the funding. And we're doing it part time, both of us at the moment. So time is a huge issue. So it's happening, and just making sure that there is sustainably but consistently progress.
How have you overcome obstacles and challenges in your journey so far?
I think the two main obstacles I've overcome. One is finding a co founder, I switched four of them. So my current one is the fourth. The other one is mental. So it's just giving up to the idea that yes, now I'm an entrepreneur and building something that I'm no longer a wannabe founder I'm the founder and I'm doing this and I have to adopt this identity that was a huge obstacle that required me to do that.
What's the most valuable lesson you've learned as a founder?
There are far more people who want to help you than you may ever have imagined. The amount of support and the amount of help I get is just insane. The other thing is changing from goals to task to solve. Goals are something abstract in the future, but tasks to solve allows you to try different ways to solve the equation until one of them gives you a result.
How do you manage work-life balance, especially with the demands of a startup?
The key for me is keeping to a deadline so I fit the work in however I can, but flexibility is the key. I also use a therapist and do yoga whenever I can. Making sure my rest is also my priority.
What’s the next big?
Fundraising, Launching our Beta this Spring.
What advice would you give to aspiring entrepreneurs or startups?
If you can not do this, don't do it. If you can absolutely cannot live without it go ahead. The same as riding a motorbike.
Any ideas on how we could improve Seed Run?
It’s all pretty good. The acoustics in here are a bit overwhelming. It maybe British culture!
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